Sign In

  • My Matrix: Clips and Tips You May Not Have Seen This Week
  • Sumptuous Recipes, Style Tips, Environmental Updates, and more....

    Do You Wear Sexy Large Cup Lingerie?
    Be Awesome: Take My NEW Survey!
    You can also link directly to the current results without voting:
    Results: Lingerie Poll For Women D Cup or More

    Become an RSS Subscriber:
    XML Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online Add to My AOL Subscribe in Rojo Subscribe with Pluck RSS reader R|Mail

    Tuesday, September 26, 2006
    Sweetface and H&M Unload Plus Size Lines...

    Both H&M and Sweetface have discontinued their plus-sized clothing lines. Here is their response as to why the lines have been ended:

    H&M and Jennifer Lopez's Sweetface Fashion LLC, brands known for style-conscious yet relatively affordable clothing, are discontinuing their plus-size lines in the United States. (H&M's collection, called BiB for Big is Beautiful, will continue to be sold in other countries.)

    "It's absolutely not an image issue," said Lisa Sandberg, director of communications for H&M in the United States. Her sentiment was echoed by Andy Hilfiger, president and co-founder of Sweetface, as well as representatives of the Gap, J. Crew and other companies that offer extended sizes online.

    According to Hilfiger, the plus-size line "did okay." The problem, he said, was that department stores stocked it in their plus-size departments; Hilfiger wanted it in juniors, next to the brand's other sizes.

    "A lot of designers, they're not advertising the plus-size line," Hilfiger said. "I wanted a girl that was a size 2 to shop with a size 13."

    Hilfiger admitted that designing for plus-size customers takes experience -- a point that Lane Bryant likes to emphasize.

    Article Coutesy of The Washington Post


    Powered by

    Powered by Blogger

    Creative Commons License